The story goes that, when visiting Shakespeare's home at Stratford-On-Avon, (Founder) McConnell was taken by the way the countryside resembled that around his home in Suffern, New York. The "Avon" name stuck with him and, in 1928, the company began to use this name on their products. David H. McConnell chose Avon after the name of Shakespeare's hometown, Stratford-upon-Avon.